GLOBIS Rolls Out New Visual Identity and Brand Page to Propel Brand to the Global Stage

April 26, 2024

CATEGORIES:OTHER SERVICES

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Chiyoda-ku, Tokyo—On April 26, 2024 GLOBIS Corporation released a dedicated brand page following the renewal of its corporate logo. In addition, GLOBIS updated the logos of its group companies and services, and developed a new original typeface with global audiences in mind.

■Brand page: https://globis.co.jp/brand/en/

Since its establishment, GLOBIS continuously challenged itself to realize its vision of “creating and innovating societies by fostering management ecosystems of people, capital, and knowledge.” In order to accelerate the realization of this founding vision and to keep changing, GLOBIS launched a brand project to review the state of its brand last year.

The newly released brand page elaborates GLOBIS brand core, logo design concept, corporate color, and the story behind the renewal process.

Corporate logo renewal

New corporate logo

The new logo design is based on the concept of the “GLOBIS Blue Flame”. The imagery symbolizes the strong will, intelligence, and passion that resides in the hearts of people who come to GLOBIS. The newly selected corporate color “GLOBIS Blue,” a bright, vivid blue flame, represents burning ambition, like fire turning blue when its temperature rises.

Additionally, a square logo has been created to ensure versatility in different situations.

Square logo

Group company and service logos

Alongside the renewal of the corporate logo, group company and service logos were renewed. The new corporate color “GLOBIS Blue” was applied to all logos in order to achieve a better sense of unity and consistency between brands.

GLOBIS group company and service logos

To facilitate further global expansion, GLOBIS partnered with Takram Japan K.K. (Head Office: Shibuya-ku, Tokyo; President: Kinya Tagawa; hereafter “Takram”) and type designer Masaki Ando to create an official typeface called “GLOBIS Serif.” Aiming to boost its global presence and brand value, GLOBIS will implement the original font to foster trust by improving communication consistency.

“GLOBIS Serif” original typeface

Brand renewal background

GLOBIS celebrated its 30th anniversary on August 1, 2022. Since its establishment, GLOBIS has worked to realize its vision of “creating and transforming societies by fostering management ecosystems of people, capital, and knowledge”.”

In recent years, the ability to spark business innovation by leveraging cutting-edge technologies like generative AI is exceedingly sought after. GLOBIS calls this paradigm shift in management approach:“Technovate*.” The company is pursuing new ways of learning in order to develop the leaders of the Technovate era. In line with this trend, GLOBIS has changed its goal from becoming “Asia’s No. 1 MBA” to “the world’s No. 1 MBA in the Technovate era,” and is expanding its activities globally to do so.

To respond to these drastic changes and in order to accelerate the realization of its founding vision, GLOBIS decided it must keep changing, and launched a project to review the state of its brand in collaboration with Takram. As part of this project, GLOBIS surveyed students, alumni, faculty, business partners, employees, and other stakeholders about their thoughts on changing the corporate logo. Following discussions on the brand’s ideal state and design, two final logo designs were put to a vote, resulting in the new corporate logo being announced on October 24, 2023.

*Technovate: A GLOBIS term combining “technology” and “innovate”

New branding examples

GLOBIS entrance

GLOBIS Hall (Tokyo)

President’s message

Founder and President, GLOBIS Corporation & GLOBIS University
Founder and Managing Partner, GLOBIS Capital Partners
Yoshito Hori

With GLOBIS celebrating its 30th anniversary, we started a brand project to align our brand with our current needs and our goal to become “the world’s No. 1 MBA in the Technovate era.”

We surveyed students, alumni, faculty, business partners, employees, and other stakeholders about their thoughts on changing the existing logo and created new logo proposals. A final vote led to the decision to renew the logo. I would like to again express my heartfelt gratitude to all stakeholders who participated in the logo voting process.

Aiming to stay ahead of emerging trends, our new logo features a highly visible design that resonates with global audiences. GLOBIS stays committed to taking on challenges ahead, both in Japan and on a global scale.

At the occasion of GLOBIS’s 30th anniversary in 2022, we decided to position GLOBIS as a “social contribution dominant company” following our founding principle of “contributing to societies through business.”

In addition to social contributions through business activities such as MBA programs, corporate education, and venture capital, GLOBIS will strive to improve the state of Japan and the world through G1 and KIBOW, as well as revitalize the city of Mito and Ibaraki Prefecture through initiatives such as the Ibaraki Robots, LuckyFM Ibaraki Broadcasting, and LuckyFes.

I would like to express my deepest gratitude and respect to everyone who has supported GLOBISand continues to do so. We are committed to realizing our management vision to “contribute to society through business,” “provide opportunities for self-fulfillment,” and “realize an ideal corporate system” to help even more individuals and organizations realize their potential and fulfill their aspirations.

About Takram

Company Name: Takram Japan K.K.
Location: Yoda Imaizumi Building, 5-7-4 Jingumae, Shibuya-ku, Tokyo
Representative: Kinya Tagawa
Establishment: 2006
Description of Business: A design innovation firm that is active on the global stage. As a partner to people who create the future and organizations that create change, Takram creates innovation through the power of design, from products to services, brands to businesses.
URL: www.takram.com

About GLOBIS

Since its foundation in 1992, GLOBIS has fostered a vision to create and innovate societies by fostering management ecosystems of people, capital, and knowledge. Today, the company is involved in a range of activities, from higher education and corporate training to venture capital. GLOBIS also operates the G1 Institute and the KIBOW Foundation, both non-profit organizations to promote creativity and innovation in society. The GLOBIS MBA and corporate training programs are offered both online and in person across Japan, China, Singapore, Thailand, the USA, Belgium, and the Philippines. GLOBIS University is the proud home of Japan’s largest MBA and is rapidly growing to claim this title for all of Asia.